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As we get close to 2025, the digital marketing landscape is becoming even more competitive than ever. Due to the rapid evolution of technology as well as increasing buyer expectations and tougher data regulations, B2B organizations that want to compete at the front must apply best-practice digital marketing budgeting. Smart resourcing will drive both meaningful engagement and measurable results, increasing your exposure to reach the prospects you need.

This blog covers ten essential areas to factor into your 2025 digital marketing budget to ensure you’re keeping up with the latest trends and meeting those all-important business objectives.

1. Invest in Proprietary First-Party Data Collection and AnalysisIn an era beyond cookies, proprietary first-party data is the bloodline for effective digital marketing; and given the growing importance of data privacy and regulations like GDPR, and CCPA, it is well within ethics and productivity to rely on first-party data. The more you can collect and leverage data directly from your audience, the more personalized you can make experiences while operating within compliance.

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