Material Detail

This open textbook is being utilized in a Foundations of Marketing course for undergraduate students by Dr. Rebeca Perren and Dr. Abigail Nappier Cherup at California State University San Marcos. The open textbook provides up-to-date content on the building blocks of marketing with contemporary examples provided directly in the text, discussion-based exercises to bring into the classroom, and question banks for generating assessments. The main motivation to adopt an open textbook was to reduce the student cost of course materials. Most students access the open textbook via the textbook’s website as an integrated digital tool.

The California State University and MERLOT have partnered to showcase how and why faculty have adopted Open Educational Resources (OER) to facilitate equitable access to their students’ course materials. This Faculty Showcase represent Open Educational Practices where faculty are sharing their "know-how" for adopting OER in their courses.