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Principles of Marketing

Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. The text introduce students to the principles of marketing. Unlike some marketing texts that treat digital marketing as an add-on, these course materials incorporate the use of data, digital...

Disciplines:

Business / Marketing

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More about this material

Material Type:: Open (Access) Textbook
Date Added to MERLOT:: February 29, 2024
Date Modified in MERLOT:: July 16, 2024
Author:: Lumen Learning
Submitter:: Cathy Swift

Primary Audience:: College Upper Division
Technical Format:: Website
Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Creative Commons:: This work is licensed under a Attribution 4.0 International