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Principles of Marketing@DH

Principles of Marketing Course Redesign to Include Active Experiential Learning, Student Co-Design, and A Ripped from the Headlines Integrated Business Ethics Case. Redesign Spring 2014.

Keywords:: Integrated Business Ethics Case, Active Learning, Marketing and Me, Role Playing, Introduction to Marketing, Writing Intensive

Disciplines:

Business / Marketing

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Material Type:: ePortfolio
Date Added to MERLOT:: June 8, 2016
Date Modified in MERLOT:: November 22, 2020
Author:: Kirti Sawhney Celly, Ph.D., California State University
Submitter:: Kirti Sawhney Celly, Ph.D.

Primary Audience:: College Upper Division, Graduate School, Professional
Technical Format:: Website
Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States