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Material Detail

Why We Should Use Perceptual Maps in Marketing

Why We Should Use Perceptual Maps in Marketing

This is an 8-minute video on YouTube.This video gives you a big picture view of why we using perceptual maps in marketing and what we're trying to achieve. And along the way, we also connect mapping analysis to the overall marketing process.

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
January 24, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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