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Material Detail

Perceptual Maps

Perceptual Maps

Lots of good information about deveoping, using and interpreting percptual maps for marketing. The website also contains a free Excel template to create perceptual maps quickly and easily. Ideal for undergraduate marketing students.

Keywords:
excel, marketing, perceptual map, positioning
Disciplines:
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
July 3, 2013
Date Modified in MERLOT:
May 21, 2016
Author:
 
Submitter:
Geoff Fripp
Primary Audience:
College General Ed, College Lower Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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