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Material Detail

Using Excel to Calculate Customer Lifetime Value

Using Excel to Calculate Customer Lifetime Value

This is a short video that shows how to calculate CLV on Excel. All formulas and calculations are shown. Two methods are provided a quick CLV calculation and the more complete/formal approach.

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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
January 20, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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