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Calculating Customer Lifetime Value Exercises

In this activity you will be completing and checking various customer lifetime value calculations (CLV/CLTV).

But firstly, let’s recap what customer lifetime value is and why it matters in marketing…

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More about this material

Material Type:
Assignment
Date Added to MERLOT:
January 18, 2024
Date Modified in MERLOT:
January 18, 2024
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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