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Material Detail

"Marketing Mix Sim Game" icon

Marketing Mix Sim Game

This Sim Game is structured around the 4Ps marketing mix. Students manage up to 2 brands across 5 rounds to see which team can have the most marketing success. The game is Excel-based and is easy-to-use.

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More about this material

Material Type:
Simulation
Date Added to MERLOT:
January 18, 2024
Date Modified in MERLOT:
June 21, 2025
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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