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Material Detail

The extended marketing mix

The extended marketing mix

This video focuses on the concept of extended marketing mix. More precisely, contents to be reviewed are as follows: concept of marketing and its origins, variables considered as the 4 P¿s of marketing and the variables considered as the 7 P¿s of marketing.
Keywords:
4 P's of marketing, Target market, Product, People, Process, Marketing, 7 P's of marketing, Promotion, Distribution, Sales, Price, Physical evidence, Place
Disciplines:
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More about this material

Material Type:
Animation
Date Added to MERLOT:
August 15, 2019
Date Modified in MERLOT:
July 17, 2024
Author:
Submitter:
RIUNET Universitat Politècnica de València
Primary Audience:
High School, College General Ed, College Lower Division, College Upper Division, Graduate School
Technical Format:
Video, Website
Mobile Compatibility:
Blackberry, iOS (Apple), Windows Mobile, Android
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International

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