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Material Detail

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Customer Value Game

An easy-to-play Excel-based game designed around customer value, needs analysis, target markets, competition, and profit management. Great game to teach the fundamentals of marketing. Instructional videos included.

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More about this material

Material Type:
Simulation
Date Added to MERLOT:
January 18, 2024
Date Modified in MERLOT:
January 18, 2024
Author:
Unknown (Know the author?)
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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