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Building on the concepts discussed in the competitive analysis, market segmentation, branding, and storytelling sections of the course, you will create a marketing plan to promote a chosen product to specific market segment(s) in the most effective manner. Like many marketers today, you will take advantage of generative AI tool as a partner for idea generation and for assessment of your proposals, and thoroughly evaluate its ideas, recommendations, and conclusions. Together, we will learn and use appropriate methods for acknowledging the use of the AI tool in various areas of your marketing plan (structure, channels, content examples, anticipated outcomes, etc.).

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