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Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.

The pandemic has sped up digital transformation and technologies by several years, which is why we’ve adopted an alternative approach to revisiting the contents of this textbook. Every digital marketing element has changed significantly since our last edition, and for this reason, we have aligned this textbook with the latest trends and developments in evolved marketing structures.  Consumer and user-experience continue to influence all strategic marketing decisions, while technology and data-driven insights fuel decision-making to accelerate results for businesses

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