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Marketing strategy is the essential business planning component that small business owners oftentimes push to the bottom of the to-do list -- after-sales, operations, and finance. It’s understandable. Without some background and training, marketing can seem superfluous and unnecessary.  A focus on sales – and that big sales win – is more likely to get a business owner’s adrenalin pumping. But without a well-thought-out marketing strategy, small business owners miss out on that all-important roadmap to business success.

Marketing Essentials for Small Business is a no-nonsense book that gives you the tools, tactics and foundations to get small business owners pointed in the right direction. It provides an easy-to-understand guide through strategy with a refreshingly direct approach to marketing that cuts through the jargon and clutter.

While the intention is not to turn business executives into marketers, the goal of Marketing Essentials for Small Business is to provide an understanding of the key elements, so the reader understands the terms and actions that their marketing department or marketing agency is using, and can actively participate in marketing decisions. “Rowing harder doesn’t help if the boat is headed in the wrong direction” – Kenichi Ohmae, Japanese organizational theorist and management consultant

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