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Many of the courses taught at the college level are extremely reading intensive; covering as many as seven chapters over a two-week time span. Reading the textbook in courses such as these is the foundation on which success is built. So, how can instructors get students to read? Faculty teaching in the College of Business at a large private university located in the Southwest United States set out to unpack this mystery and explore ideas to ensure that students have the tools and resources to be successful in class—and to start holding them accountable for their own reading.

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