Material Detail

The Relationship-oriented Organization

The Relationship-oriented Organization

By the end of the presentation, learners will be able to:

  • Explain how much an organisation should invest in customer knowledge and in which customer knowledge elements in particular.
  • Discuss how we can organise data management, so that this valuable asset is structurally maintained and profitably exploited.
  • Explain how to transform data into customer knowledge (developing the desired customer profile)....
Show More

Quality

  • Peer Review
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.