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This scenario activity can be designed or adjusted to fit many classes and topics, using the ERsys.com website that provides a comprehensive collection of demographic and economic profiles for approximately 2600 US cities. A scenario problem asks the student to select a city which will provide the best opportunity /choice of location, using the data available from the ERsys.com website.

In a principles of marketing class you might ask students to select from two or three cities the best place for a specific business to locate, or to pre-test a new product. If you are teaching a consumer behavior class, you might ask students which city in a pre-selected option would provide the greatest customer base for a specific product, retailer, or service provider. In a marketing research class, you might use this site to have students analyze population or economic variances, or to compare population density maps of major cities in a state.

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