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Material Detail

CRM as an Integral Business Strategy

CRM as an Integral Business Strategy

By the end of presentation, learners will be able to:

  • Formulate the CRM Strategy. Explain the three value disciplines (strategies) according to Treacy and Wiersema.
  • Describe how we relate the CRM strategy to the internal and external environments.
  • Discuss the benefits of implementing a successful CRM strategy....
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More about this material

Material Type:
Presentation
Date Added to MERLOT:
February 28, 2023
Date Modified in MERLOT:
January 31, 2025
Author:
 
Submitter:
Wendy Freckleton
Primary Audience:
College Lower Division, College Upper Division, Graduate School, Professional
Technical Format:
PDF, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
Unknown
Source Code Available:
Unknown
Creative Commons:
Unknown

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