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Material Detail

Using PRIZM Look-up to Identify Consumer Markets

Using PRIZM Look-up to Identify Consumer Markets

This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

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More about this material

Material Type:
Drill and Practice
Date Added to MERLOT:
January 2, 2023
Date Modified in MERLOT:
January 26, 2024
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International

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