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Material Detail

Global Marketing In a Digital World

Global Marketing In a Digital World

Global Marketing In A Digital World - First Edition, offers students the principles and framework that firms undertake when selling their products and services around the world. In a technologically advanced world, digital marketing becomes a crucial part in the success of companies going global.

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
November 30, 2022
Date Modified in MERLOT:
August 31, 2023
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International

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