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Storyworld Definition

Storyworld Definition

Those of you who have worked in media or marketing may have heard the term 'storyworld'. But what exactly is a storyworld? In this video, Erica shares her Storyworld definition, explaining the concept. In essence, a storyworld in the universe in which a story exists, including it's characters and settings.

The story itself could be fictional, non-fictional or blur the lines between reality and fiction. So similarly the storyworld could...

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