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This discussion exercise has been written and provided by Dr Gillian Hopkinson from Lancaster University in the UK. Possible expansion through franchising The car brand, Krik, entered the UK market through franchised dealerships 7 years ago. Initially it had a very limited product range of reliable, if unexciting, low priced cars. It has since extended its models (and intends to continue to do so) and sales and is gaining a solid brand reputation.

Students can debate whether or not the firm should franchise.

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