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Material Detail

iPhone Perceptual Map

iPhone Perceptual Map

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for student discussion.

Please note that the free Excel template to construct perceptual maps is available for students to download at All About Perceptual Maps....

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More about this material

Material Type:
Assignment
Date Added to MERLOT:
March 15, 2017
Date Modified in MERLOT:
September 21, 2017
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
Unknown

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