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Material Detail

Public Service Advertising - Case Studies

Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational image via PSAs and using A.C. Nielsen's electronic tracking system to evaluate PSAs. Click on Case Studies
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Material Type:
Case Study
Date Added to MERLOT:
May 7, 2002
Date Modified in MERLOT:
November 17, 2018
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
No
Creative Commons:
No

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