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Dr. M. David Merrill, Founder and director of the Division of Instructional Research, Development and Evaluation at Brigham Young University and author of 12 books on instruction and instructional technology, presents a brief but cogent overview of principles of good instruction. From the website, "Over the years I have had the opportunity to evaluate hundreds of instructional products. An amazing number of these are surprisingly ineffective and some do not teach at all. Like a book, too much instruction is judged by its cover -- the glitz, glitter, or game-like interaction -- that too often is irrelevant to the effectiveness of the instruction. With our 5 stars we are attempting to look beneath the "production quality" of an instructional product to the instructional strategies involved, those aspects of the instruction that are hard to observe on the surface, but that determine whether or not the product will really teach. With the 5 stars you can learn to rate an instructional product on those characteristics that effect its ability to teach rather than those attributes that contribute only to its "market appeal". The 5 Star Rating Scale consists of First Principles of Instruction derived from a careful analysis of existing instructional design theories and research on instruction."

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