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The ability to innovate is unique to humans. No other animal has the cognitive flexibility to imagine new ideas and translate them into workable solutions. And this skill is needed now more than ever. How did this ability evolve? When and where does innovation flourish? The landscape of innovation explores the evolutionary roots of creativity, the social circumstances in which innovation can take root, and how we can put knowledge to work in the service of innovation. Understanding what makes us innovative can help us create radically new solutions, new enterprises – and a better world. 

NOTE:  This is a BookBoon publication and you have to provide your email address to access it. The book is free for students, but all others only get it free for 30 days and requires a monthly subscription after that.

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