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Without creativity, innovation won’t happen. But creativity is more than having ideas. Creativity and innovation sets out the skills that help us innovate successfully and collaboratively. ‘Creativity’ didn’t exist as a codified skill until the 1920s; until then, it was the secret preserve of the lone genius. Since the advent of brainstorming, a range of techniques has been developed to help us transform ideas into workable solutions. Explore morphological analysis and rule reversal; discover how play can be truly productive; and release the creative potential that sparks innovation.

NOTE:  This is a BookBoon publication and you have to provide your email address to access it. The book is free for students, but all others only get it free for 30 days and requires a monthly subscription after that.

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