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The Validity of Online Marketing Research

The Validity of Online Marketing Research

In this task, students review the results of a recent online market research survey undertaken by a firm. Given the survey was conducted online and was optional, your task in this exercise is to determine how valid the results are likely to be.  

For this exercise, let’s assume that a bank wanted to conduct a customer satisfaction survey with its customers. They decided to implement an online survey. To highlight the survey to...

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