Real Burger World (RBW) Case Study
Real Burger World (or RBW as it later became known) was a small hamburger chain established in the UK in the early 2000’s. Despite a significant financial investment, professional management, the use of branding consultants, and extensive media coverage, the business did not prove to be viable and closed within a few years.
This case study is based upon the real life experience of RBW. As RBW was a private company, their actual financial...Show More