Material Detail
Paradores
In this interactive case study, the student takes on the role of marketing director of Paradores during a time of uncertainty regarding the hotel chain´s future. After reviewing information surrounding the current industry climate, the student must develop the marketing plan for the following year. The material emphasizes the decisions that must be taken when developing a marketing plan. The student is guided through the initial stages;...
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- Mobile Compatibility:
- Not specified at this time
- Technical Requirements:
- Internet access. Navigator
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- No
- Accessibility Information Available:
- Unknown
- Creative Commons:
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This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States
