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Marketing

Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for instructors, students, and managers to be involved in the field of marketing. Virtual advertising, multi-channel retailing, eCRM, cashless vending, everyday fair pricing, online coupons, data mining, and brand equity are just a few of the many indications that marketing is racing into a new era. At the same time, many traditional elements of... Show More
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
January 12, 2007
Date Modified in MERLOT:
March 8, 2017
Author:
Submitter:
Ali Shawki Ahmed Shawki
Primary Audience:
College General Ed, College Lower Division, College Upper Division, Professional
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
Unknown
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
No

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