Material Detail

This is a free textbook offered by BookBoon.

Customer Journeys are a modern version of customer processes. They describe how customers will travel from a desire to an outcome. If you want to put the customer at the heart of your business, ensuring long-term success, Customer Journey Mapping is something you will have to do to get there. This book gives you one of the best methods in Customer Experience Management industry to do that. This book is a recommended reading for anyone dealing with customer experiences or business processes. It is also suitable for those who want to learn how to optimise business using customer-centric techniques.

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!

You are being taken to the material on another site. This will open a new window.

Do not show me this again