Bookmark Collection

Business Classics

This is a collection of the Business Classics winners from 2002 to 2011.

Collection Content

  • Advertising
    Advertising (Reference Material) attempts to summarize all that is known about how to create an effective advertising campaign.... More
  • E-Commerce Business Ethics Case Study
    Students explore ethical decision making and current issues in e-commerce as they follow the developments of E-Kin -- a... More
  • Prendismo Collection (formerly eClips from Cornell)
    eClips amounts to a “virtual panel” of experts, to be used to stimulate discussion, illustrate concepts, and create a... More
  • Processing Integrity Challenge
    Processing Integrity Challenge (Drill and Practice)
    The Processing Integrity Challenge makes use of game theory to help students learn how to determine relevant application... More