MERLOT Materials

This study views the role of mid-life and older consumers in the nation's economy and the challenges they face as... see more

Although designed for students studying Food Technology, this site would be good for a general marketing or consumer... see more

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of... see more

This is Part 2 of the New Coke Case Study. It is highly recommended that student groups undertake the New Coke Case Study... see more

This site contains descriptions of some of the popular demographic classifications in the U.K. Specifically included are... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.

The book explains the complex world of brands, from the parameters of identity, notoriety, and reputation, as essential... see more

This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the... see more

Focus groups have been widely used by organizations and individuals to find out how their products and ideas will be... see more

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

Background to the student activity Pringles is a snack brand owned by Kellogg’s, and is sold in over 140 countries. Most... see more

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more

Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was... see more

Information about segmentation for an introductory marketing course.

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns... see more

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.... see more

If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work... see more