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"Why Starbucks failed in Australia" icon

Why Starbucks failed in Australia

Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand. CNBC explains what went wrong.

This is a TED-Ed presentation that includes a video, a quiz, and links to other resources such as guided discussions....

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