MERLOT Materials

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more

This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has changed the world we... see more

Tubetorial is a web media site offerring free how-to step-by-step videos for web development designed for busy people.... see more

This is a free online textbook offered by BookBoon. 'Web 2.0 applications and social media have provided new venues for... see more

Have you ever sat in a doctor’s office for hours, despite having an appointment? Has a hotel turned down your reservation... see more

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics... see more

THE CASE FOR LEARNING ABOUT MEDIA ENTREPRENEURSHIP: AN IMPORTANT GATEWAY TO YOUR FUTURE If you are enrolled in a... see more

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass... see more

This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include:... see more

Information about channels of distribution for an introductory marketing course.

The mission of the Agricultural Marketing Resource Center is to provide independent producers and processors with... see more

This activity highlights several common channel conflict situations, across three different industries. For each... see more

Current Industrial Reports provides monthly, quarterly, and annual measures of industrial activity. The surveys measure... see more

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques... see more

In this interactive case study, the student takes on the role of marketing director of Paradores during a time of... see more

A common cliché is ‘let’s cut out the middle man’. Removing the middle-man (a wholesaler) from the channel will provide a... see more

You place an order online and are offered many delivery options. Who wouldn't choose the fastest option? After all, you... see more

One of the most successful business models is the franchise, but it didn't originate with McDonald's. Sir Harold Evans... see more

As most students would be aware, Toys R Us went into liquidation in 2018 closing virtually all their stores throughout... see more

A significant proportion of planned sales promotions do not get effectively, implemented due to the lack of full support... see more

This discussion exercise has been written and provided by Dr Gillian Hopkinson from Lancaster University in the UK.... see more

A comprehensive source of bibliographic citations covering U.S. agricultural and life sciences information, Agricola... see more