MERLOT Materials
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Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more
The synthetic diamond industry was on the radar of diamond giant DeBeers as a potential disruptive technology. In 2009,... see more
' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more
This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has changed the world we... see more
Tubetorial is a web media site offerring free how-to step-by-step videos for web development designed for busy people.... see more
This is a free online textbook offered by BookBoon. 'Web 2.0 applications and social media have provided new venues for... see more
Have you ever sat in a doctor’s office for hours, despite having an appointment? Has a hotel turned down your reservation... see more
This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics... see more
THE CASE FOR LEARNING ABOUT MEDIA ENTREPRENEURSHIP: AN IMPORTANT GATEWAY TO YOUR FUTURE If you are enrolled in a... see more
Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass... see more
This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include:... see more
The mission of the Agricultural Marketing Resource Center is to provide independent producers and processors with... see more
Students groups examine the situation in which an Airbnb entrepreneur has taken out five separate mortgages in a lake... see more
Nowadays, Coca-Cola could be found in every corner of the world. No matter you are in the most bustling city or a remote... see more
This activity highlights several common channel conflict situations, across three different industries. For each... see more
Current Industrial Reports provides monthly, quarterly, and annual measures of industrial activity. The surveys measure... see more
Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques... see more
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and... see more
The Beer Distribution Game, one of the oldest and most widely used management simulations, is now available online as an... see more
In this interactive case study, the student takes on the role of marketing director of Paradores during a time of... see more
Companies have powerful technologies for understanding and interacting with customers, yet most still depend on mass... see more
You place an order online and are offered many delivery options. Who wouldn't choose the fastest option? After all, you... see more