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Social Media Monitoring Tools and Services

This video was recorded at 15th International Multiconference on Information Society, Ljubljana 2012. Selecting the right social media monitoring (SMM) tool has become a challenging task for organizations as SMM industry has branched out to embrace diverse technologies, data types, and numerous vendors confusing buyers. New tools and services are emerging continually, while already established SMM companies are frequently improving their products with new features and broader data coverage. In this study we provide a comprehensive view of the SMM market, product offerings, and business applications, to assist organizations in choosing and employing the SMM tools to best address their specific business goals.

Keywords:: videolectures, ocwc, oec

Disciplines:

Science and Technology / Computer Science

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More about this material

Material Type:: Presentation
Date Added to MERLOT:: February 10, 2015
Date Modified in MERLOT:: February 10, 2015
Author:: Luisa Milić, Ideya Business and Marketing Consultancy
Submitter:: The Open Education Consortium
Primary Audience:: College General Ed, College Lower Division, College Upper Division
Technical Format:: Video

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: No
Accessibility Information Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States