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Reading Customers' Needs and Expectations with Analytics

This video was recorded at European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases (ECML PKDD), Athens 2011. Customers are the greatest asset for every bank. Do we know them in whole? Are we ready to fulfill their needs and expectations? Use of analytics is one of the keys in order to make better our relation with customers. In advance, analytics can bring gains both for customers and banks. Customer segmentation, targeted cross- and up-sell campaigns, data mining utilization are tools that drive in great results and contribute to customer centric turn.

Keywords:: videolectures, ocwc, oec

Disciplines:

Science and Technology / Computer Science / Programming & Programming Languages

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Material Type:: Presentation
Date Added to MERLOT:: February 8, 2015
Date Modified in MERLOT:: August 15, 2018
Author:: Vasilis Aggelis, Piraeus Bank
Submitter:: The Open Education Consortium
Primary Audience:: College General Ed, College Lower Division, College Upper Division
Technical Format:: Video

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: No
Creative Commons:: This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States