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Media Budget Calculations

Media Budget Calculations

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost. Students will be able to determine the effect of changes in any of the variables.
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More about this material

Material Type:
Drill and Practice
Date Added to MERLOT:
November 30, 2000
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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Comments

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Jay Holmen
Jay Holmen (Faculty)
25 years ago
The calculator is a very simplistic application of the algebraic relationship

cost per thousand = cost divided by number of exposures

You input two of the parameters to solve for the third. Once the relationship is
understood the calculator is unnecessary.