Material Detail

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State University.  Each chapter features multiple sections related to its topic and contains a chapter review,  definition of terms, and extensive references for further exploration of the topic.  Table of contents below:

• Chapter 1 - Introduction
• Chapter 2 - Theory
• Chapter 3 - Radio
• Chapter 4 - Film
• Chapter 5 - Television
• Chapter 6 - Internet
• Chapter 7 - Social Media
• Chapter 8 - Journalism
• Chapter 9 - Public Relations
• Chapter 10 - Advertising
• Chapter 11 - Media Law and Ethics
• Chapter 12 - International Media

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!

You are being taken to the material on another site. This will open a new window.

Do not show me this again