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Material Detail

John Broadus Watson, I-O Psychologist

John Broadus Watson, I-O Psychologist

This article discusses Watson's work in the field of marketing, where he had an opportunity to apply learning theory to the marketplace.
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Material Type:
Reference Material
Date Added to MERLOT:
October 29, 2005
Date Modified in MERLOT:
August 10, 2018
Author:
Submitter:
Michelle L. Pilati
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
No
Creative Commons:
No

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