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Material Detail

Internet Based Marketing Readings

Internet Based Marketing Readings

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. A link is provided to each of the articles. This would be a great resource for anyone teaching marketing classes. It was updated in June of 2005.
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Material Type:
Collection
Date Added to MERLOT:
September 9, 2005
Date Modified in MERLOT:
June 12, 2018
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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