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This is a free textbook offered by BookBoon.

'This is 'a practical book for sales professionals to improve their sales. Written from the point of view of an experienced Procurement Director. A rare and explicit look into a buyer's kitchen. Improve your sales by tips and advice from someone who has always been on the other side of the table!'

'What is a matrix Kraljic, or a category plan? What are Inco terms? These are all basic purchasing concepts that a sales professional should know about. If a salesperson knows that little about the professional opposite him at the table, then that salesperson does not deserve the classification “professional”.'

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