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Material Detail

How Product Placement Works

How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these as well as examples from product placement in books, videos and songs.
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Material Type:
Tutorial
Date Added to MERLOT:
October 2, 2004
Date Modified in MERLOT:
November 4, 2019
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
No
Creative Commons:
No

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