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Pest Market Analysis Tool

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. A PEST analysis measures a market, whereas a SWOT analysis measures a business unit, a proposition or idea.
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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
July 29, 2004
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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