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Current Information on Branding in Asia

This site is the brainchild of Dr Paul Temporal, a marketing expert. It contains resources and news on Asian brands, products and marketing trends. There is a survey of successful Asian brands and a monthly column on such topics as Malaysian teenagers and the Net, Indian weddings and Asian's women's buying trends. This is worth a look for up-to-date information on Asian business.... Show More
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
July 23, 2004
Date Modified in MERLOT:
June 12, 2018
Authors:
 
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
No

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