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USA Today - Ad Track Index

USA Today - Ad Track Index

Jointly conducted by USA Today and Harris International, the Ad Track Index is a weekly poll surveying the effectiveness of a major (US) advertising campaigns. It is archived back to 1999. For each advertisement reviewed, it displays a graph comparing the results and also an article detailing what the advertisement was about.
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
July 13, 2004
Date Modified in MERLOT:
June 12, 2018
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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