Material Detail

This is a chapter in a 12 chapter textbook regarding Digital Marketing. Enabling technologies are at the heart ofonline marketing and digital transformation. They allow businesses to understand their customers better, automate and optimize campaigns, and adapt quickly to market changes. Mastering these technologies is essential for creating data-driven, effective, and innovative marketing strategies. By leveraging these tools, marketers can not only drive growth but also lead their organizations through successful digital transformation. This book chapter is appropriate for upper and graduate level Marketing classes as well as E-commerce classes.

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