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Material Detail

Ludovica Cesareo on Walmart's "Birkin" bag

Ludovica Cesareo on Walmart's "Birkin" bag

Ludovica Cesareo, assistant professor of marketing at Lehigh University, joins Barbara Kahn and Dr. Americus Reed to talk about Walmart’s “Birkin” bag and brand dupes and counterfeits.

This is a 29-minute podcast

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
September 24, 2025
Date Modified in MERLOT:
September 24, 2025
Authors:
 
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division
Technical Format:
Audio File (e.g. Podcast), Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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