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"How to Build Brand Awareness from the Ground Up" icon

How to Build Brand Awareness from the Ground Up

Building a brand—whether a personal brand or one for a product or business—involves more than designing logos and crafting catchy slogans. You also need to increase brand awareness. Without it, it doesn’t matter how much time or effort you invest into creating your brand, because no one will see or consider it.

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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
September 23, 2025
Date Modified in MERLOT:
September 23, 2025
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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